VeraViews is an advertising ecosystem built around VeraViews’ patented "Proof of View" (PoV) open-ledger and invalid traffic prevention technology, that enables publishers to easily monetize their videos and get paid faster with real-time campaign data access.

Advertisers and brands place a huge amount of trust in ad networks and publishers to deliver their campaigns to real consumers. But how many of these views are fraudulent? With VeraViews, your ads are seen by real people, resulting in a higher campaign ROI% and an auditable performance review.

VeraViews features include:

Invalid traffic (IVT) refers to any traffic to a website or app that is not generated by genuine human users or is not the result of legitimate user interaction. This can include traffic from bots, crawlers, or other automated tools, as well as traffic that is deliberately designed to manipulate ad metrics, such as click fraud.

Invalid traffic can also include unintentional clicks or impressions, such as those generated by accidental clicks on mobile ads or ad impressions that are not viewable to users.

Similarly, invalid views on video ads refer to any view of a video ad that does not meet the criteria for a genuine, legitimate view. This includes views that are generated by bots, click farms, or other automated tools. Like invalid traffic and click fraud, invalid views on video ads can be harmful to advertisers, as they can lead to inaccurate measurement and analysis of ad performance, waste advertising budgets, and damage the overall integrity of the ad ecosystem. Therefore, it is important for advertisers and publishers to take steps to monitor and prevent invalid views, such as implementing viewability metrics and ad fraud prevention measures.

Invalid traffic can be harmful to advertisers, as it can lead to inaccurate measurement and analysis of ad performance and waste advertising budgets.

In 2023, IVT is expected to cost advertisers more than $100 billion. Between 40% and 70% of all ad views, according to independent ad fraud researchers, are fake, while on other websites, it’s estimated that close to 90% of visitors are fake.

VeraViews uses its patented Proof of View technology to record ad campaign data and stores this data immutably and transparently on its own purpose-built open ledger. This means that advertisers pay only for valid engagement, with bots and fraudulent traffic discounted from the campaign, and publishers can reduce payment times with instant access to campaign data. With VeraViews, ads are seen by real people, resulting in a higher campaign ROI% for advertisers and faster payment times for publishers.

VeraViews is included on the IAB Global Vendor List, fully integrated into the Brightcove Web Player, and part of the Amazon Ads Partner network.

VeraViews sales team can consult with your team to find the best fit solution for your business. Our sales team will lead you through the onboarding process and will provide you with an account. Ready to join VeraViews? Simply follow the link below:

On this page